| 000 -LEADER |
|---|
| fixed length control field |
01355nam a22003737a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
003704 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CoMeUDC003704 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190218212818.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130821s2010 sp ao gr spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788496998407 |
| Terms of availability |
Obra Completa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788496998421 |
| Terms of availability |
V.3 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Co-BoUCM |
| Language of cataloging |
spa |
| Transcribing agency |
CoMeUDC |
| 041 00 - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.9 L979p |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lutz, Richard J. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Posicionamiento de marca: |
| Remainder of title |
aplicación de conceptos de marketing estratégico / |
| Statement of responsibility, etc. |
Richard J. Lutz y Barton A. Weitz |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Barcelona: |
| Name of publisher, distributor, etc. |
Profit Editorial, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
110 p.: |
| Other physical details |
il. col.; |
| Dimensions |
22 cm. |
| 490 #0 - SERIES STATEMENT |
|---|
| Series statement |
Curso de MBA |
| Volume/sequential designation |
3 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye índice |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Una obra en la que participan los más prestigiosos profesores de las escuelas de negocios de: Darden, Stanford, Wharton, M.I.T., Chicago, N.Y.U., Columbia, Kellogg y Warrington, entre otras. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Español |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administración de empresas |
| 9 (RLIN) |
435 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administración de mercadeo |
| 9 (RLIN) |
8558 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marcas de fábrica |
| 9 (RLIN) |
18980 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Planificación estratégica |
| 9 (RLIN) |
21662 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Posicionamiento (Publicidad) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Domingo, Susana |
| Relator term |
rev. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ganzinelli, Carlos |
| Relator term |
ed. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Navarro, Peter |
| Relator term |
ed. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Weitz, Barton A. |
| 765 0# - ORIGINAL LANGUAGE ENTRY |
|---|
| Title |
What the best MBAs Know |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros |
| Edition |
1 |
| Source of classification or shelving scheme |
|
